A testimonial site is an internet site on which assesses can be...
A testimonial site is an internet site on which assesses can be posted about people, businesses, products, or services. These sites may use Web 2.0 strategies to gather testimonials from site users or may employ professional writers to author testimonials on the topic of trouble for the site. Early testimonial sites included Epinions.com [1] and Amazon.com.
With the growing popularity of affiliate programs online, a new sort of testimonial site has emerged - the affiliate product testimonial site. This type of site is normally skillfully designed and written to take full advantage of conversions, and is used by e-commerce marketers. It’s typically based on a blog platform like Wordpress, has a privacy and contact page to help with SEO, and has commenting and interactivity switched off. It will also have an e-mail gathering device in the form of an opt-in, or drop-down list to help the ambitiousing e-commerce business person construct an e-mail list to market to.
Besides sites that enable users to post testimonials of products and services, there are also those that work on a “professional” or “expert” basis. Some of these sites commission, and pay for, named individuals or bodies with expertise in a particular field to supply their testimonial material, while others work with in-house editorial staff to do these testimonials. By venturing to maintain independence and objectivity and allowing their writers’ credentials and site ethos to be scrutinised, such sites stay clear of many of the above-mentioned criticisms aimed at user-review sites.
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